SirDavis Whisky: Beyoncé’s Bold Foray into the Spirits World 2025

Brand Overview

SirDavis Whisky is a premium American rye whisky brand launched in 2024 as a joint venture between Beyoncé Knowles-Carter and Moët Hennessy. Named after Beyoncé’s great-grandfather, Davis Hogue—a Prohibition-era moonshiner and farmer—the brand pays homage to her Texas roots. The whisky is finished, blended, and bottled in Houston, Texas, and is available in select retail stores in the U.S., London, Paris, and Tokyo.

History and Evolution

In August 2024, Moët Hennessy announced the launch of SirDavis, marking Beyoncé’s debut in the spirits industry. The whisky was introduced in Paris at the Hôtel Plaza Athénée, reflecting the brand’s commitment to luxury and craftsmanship. Prior to its public announcement, SirDavis was submitted anonymously to several spirits competitions under the pseudonym “Davis Hogue Distillery Co.” and received notable accolades, including:

Platinum Award at the 2024 SIP Awards
Best in Class for American Rye at the 2024 SIP Awards
Gold Medal at the Spirits Challenge NY International
93/100 rating at the 2024 Ultimate Spirits Challenge

Tasting Notes

SirDavis is a 44% ABV rye whisky with a deep copper color. It offers a complex flavor profile characterized by:

Nose: Aromatic notes of Seville oranges, raisins, clove, cinnamon, ginger, Demerara sugar, and toffee.
Palate: Rich flavors of toffee, spices (cinnamon, clove, rye spice), malt, and biscuit, with a citrus top note.
Finish: Lingering hints of honey, sultanas, and cherries.

Pricing Information

Country	Bottle Size	Product	Price (Local Currency)	Price (USD)
USA	750ml	SirDavis	$89.00	$89
UK	700ml	SirDavis	£75.00	$95
France	700ml	SirDavis	€85.00	$90
Japan	700ml	SirDavis	¥9,800	$70

Note: Prices are approximate and may vary based on retailer and location.

FAQs

Q1: Where can I purchase SirDavis whisky?

SirDavis whisky is available for purchase through the official SirDavis website and select retailers in the U.S., London, Paris, and Tokyo.

Q2: What makes SirDavis whisky unique?

SirDavis whisky stands out due to its rich heritage, premium quality, and the involvement of Beyoncé Knowles-Carter in its creation, reflecting her personal connection to the brand.